Situated in the sunny highlands the municipality of Bullas is an age-old vinicultural region, as shown by the statue of the god Bacchus found during excavation of a nearby Roman site.
Visitors will marvel at the rich verdure of its vineyards, a highly prestigious winegrowing area that yields such distinctive wines as Carrascalejo: robust reds and brandies and especially the
fruity rosés, combining all the savour of the countryside and its flora, which are bottled in the neoclassical palace of the same name.
Apart from the wealth of monuments in the town, with such obvious examples as the Church of Santa María del Rosario, the former Melgares palace or the remains of a mediaeval watchtower by the
Segura River, the potential, hidden wealth is to be discovered in the outlying districts: numerous archaeological sites (particularly from the Argar culture) and delightful landscapes invite
visitors to explore this sprawling countryside of contrasting colours.